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Tuesday, July 19, 2005

Why has obesity become such a problem in America?

Michael Higgins at Chocolate and Gold Coins has an interesting take on obesity with this question:
Why has obesity become such a problem in America and other countries in the early 21st century?

The easy explanation is: we can afford to be obese.

We might think differently about our food choices if each calorie cost us 10 cents. At that rate 2000 calories is $200 per day. You sure might think twice about buying a big Mac and fries for $160, leaving you only $40 for the rest of the day!

Higgins asks a second question:

So why haven’t markets emerged to help pace people to lose weight?

In order to be sucessful at weight loss, people need to have a long-term goal broken down into many short-term goals. The long term goal is to lose the weight and maintain that weight for a long period of time. Too many of us yo-yo.

The key is to develop an easy to use inexpensive technology that measures fat content and not just weight.
Bev & Mike

5 comments:

  1. You should check out this blog:
    http://www.bigfatblog.com/

    And also read this article from the cover of The Portland Business Journal about a local company on this subject:
    A man with big ideas (Portland Business Journal)http://msnbc.msn.com/id/8538586/

    It's interesting for everyone to be able to step back for a moment (or two) and look at issues/ideas/topics from the "other side," then we can truly begin to develop educated, informed, rational decisions.

    ReplyDelete
  2. Eating = easy, enjoyable, repeatable.

    Exercise = difficult, potentially painful, difficult to sustain.

    ;)

    ReplyDelete
  3. Hi Bev and Mike
    Thank you for linking to my post.

    ReplyDelete
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