In addition to Carothers,
Mary Frye, president of the Home Furnishings Independents Association, the Dallas-based association of independent retailers, will emcee the Web Summit. FurnitureDealer.net founder Andy Bernstein will help furniture sellers eliminate channel conflict by converting online leads into in-store sales; and Chris Millet, senior business consultant for PROFITconsulting, will demonstrate how to analyze, measure and improve your ROI through eMarketing. David Lively of The Lively Merchant and Rick Doran of R&A Marketing will join the panel for a question and answer session to conclude the Summit.
"The feedback we received after the first Summit at the Vegas market was overwhelming," Lively said. "Our industry is eager to learn how to engage the online furniture shopper. Without an online strategy, it's game over."
Bev & Mike
Landfair Furniture + Design Gallery
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