Some of the sales mix was surprising. Several retailers were complementing their home decor sales with gourmet food, apparel, jewelry and handbags as a way to increase traffic to their stores.
Two trends were evident. Print advertising had taken a back seat to social media marketing with one retailer hiring a social media coach. None of the retailers on the panel had an online store.
Dan Foley echoed the message of this blog to interior designers for years:
"I absolutely cannot imagine a retailer or designer operating today without a website.Bev & Mike
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