Judy George Adds Product Line

 

While writing for Home Accents Today, I posted about the demise of Judy George's Domain Home in bankruptcy.  I was interested in following George to see where she would turn up next.  In September I wrote:

Well, she’s back as Judy George International and her mission is to become one of the leading global home furnishings design groups.  George intends to launch four brands in 2010 and 2011.  The first is Hotel Maison.  Company press materials says it "unlocks the door to the luxury suite experience at home." The hotel-inspired collection has six lifestyle themes, focused on the living room, bedroom and dining room and will have 200 SKUs of upholstery and case goods.

This week I received a press release saying "...Hotel Maison, the modern furniture line inspired by chic boutique hotels from around the world, is updating and streamlining its offerings to focus on a less traditional, more innovative look to appeal to a broader demographic."

This new focus has prompted the development of a new sub-line called Chic Boutique. The Chic Boutique line will include the same product categories as Hotel Maison, but at opening price points that will make it extremely attractive for online and catalogue sales.

“The world has changed and the furniture business needs to change with it. Consumers are looking for fresh product that speaks to their lifestyle. They are using social media to inform their purchasing decisions. As such, we are moving ahead in new directions, with new sourcing, new distribution strategies and an aggressive social media marketing push for Hotel Maison and Chic Boutique, said Judy George, principal, Hotel Maison.