Tuesday, January 23, 2007

Duralee Fine Furniture acquires Owners Select

Duralee Fine Furniture, owned by high-end fabric supplier Duralee, has acquired the assets of upscale upholstery producer Owners Select.

Bruce Narolis, former president of Owners Select, has joined Duralee Fine Furniture as director of manufacturing.

Owners Select, which relocated its production this month from High Point to Duralee’s 180,000-square-foot facility in Morganton, N.C., features kiln-dried hardwood frames, eight-way hand-tied seat suspension, premium fiber back cushions and throw pillows, as well as exposed mahogany, European beech and maple.

Owners Select, now a separate division within Duralee, will continue to operate under its own name. Its product will be sold exclusively to the trade through its sales representatives.

Robin Gordon, director of marketing and advertising for Duralee, said the Owners Select brand is “poised to reach a larger, high-end clientele and is the perfect complement to Duralee and Highland Court fabrics.”

Landfair Furniture + Design Gallery is proud to carry the Duralee Furniture line along with Duralee fabrics.

Bev & Mike
Post a Comment