Thursday, July 07, 2005

What's "Room in a Bag"?

From FURNITUREToday, out of High Point comes news of "Room in a Bag"
The “room-in-a-bag” concept, with seating, occasional, rugs, lamps and other decorative items merchandised as a package, is gaining steam with upholstery and multi-line manufacturers, especially those offering branded collections.
The underlying premise: Such packages will increase a store’s ability to attract customers, relieve consumer anxieties about making decorating mistakes, and thus boost sales.

One company featured at High Point, was Rowe, which linked up with pottery maven and hip designer Jonathan Adler, the first venture into a collection backed by a well-known name.

One reason companies are offering "room in a bag", it is a way for higher-end companies to distinguish themselves and maintain their identities. In other words, packaged concepts are harder to duplicate (or knockoff by competitors or foreign manufacturers).
Another reason, consumers are looking for help in decorating. Some want the confidence that their purchases work well together.
Landfair Furniture + Design Gallery proudly carries Rowe.
Rowe Furniture is a leading manufacturer of custom upholstered furniture in the United States. Established in 1946, Rowe Furniture offers a wide range of styling in sofas, sectionals, chairs and ottomans with over six hundred fabric selections. The Rowe Furniture collections include Rowe, Robin Bruce, Jami L and Earth & Elements. Rowe Furniture is available at major home furnishings retailers and better independent home furnishings retailers across the United States and around the world.
In addition, we offer onsite design help and can refer you to a number of interior designers that are familiar with the many offerings of furniture and accessories in the Portland area.Bev & Mike

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