Thursday, April 10, 2008

News From Market

Sam Moore is taking a dozen of Hooker’s best-selling dining and accent chairs and making them available in 25 finishes, more than 800 fabrics and 100 leathers. The program also offers contrasting seat and back fabrics, contrasting pillows, nail-head options, welts, fringes, cords and tassels.

Also new for Sam Moore this market is about 20 frames, seven benches, three upholstered headboards, and 73 fabrics targeting interior designers.

From FURNITURE Today, Hekman is making a major contemporary style statement with its Asher Benjamin collection, designed by Peter and Meg Strattner, creators of the Crate and Barrel look. The clean-lined design for Hekman features American Cherry veneers with walnut accents and a natural cherry finish.

Retailers have been requesting more modern looks, said Neil McKenzie, Hekman’s vice president of product development.

“Not to say that the traditional look is going away, it’s just that there is a niche in the marketplace that is evolving and becoming more evident as this customer gains economic power,” McKenzie said.

“I think what’s happening is we’re slowly seeing a transition to another generation of potential customers. It’s a customer who is more interested in an urban lifestyle within their home than an actual urban geographic location. It’s cleaner lines, cleaner finishes and less encumbered.”

McKenzie added that Hekman still sees lots of customers who want more traditional home office looks and scaling. But he said that creating more modern looks with a compact scale, a good functionality story and clean lines makes sense in this changing market — without compromising quality.

Like Hooker and Aspenhome with its small-scaled Kensington home office introduction, Hekman continues the push into smaller functional desks this market, offering 48-inch and 60-inch footprints.

Those sets feature classic traditional and transitional designs, but are scaled down.

“I’ve had customers saying they’ve seen a transition in customers desiring smaller desks. Is it the economy where a smaller desk is less expensive? I don’t know. We know the request is real and it’s going from coast-to-coast,” McKenzie said.

Landfair Furniture + Design Gallery is proud to feature Sam Moore and Hekman in our showroom.

Bev & Mike
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