Sunday, December 04, 2005

Blog Demographics

In the article Blogs: no-cost marketing By Lisa Casinger, there is excellent information about blog audiences.
This summer, online market research firm ComScore Networks released a report on the scale, composition and activities of blog audiences. The report was sponsored in part by Six Apart and Gawker Media (a blog software company and blog publisher respectively).

The report detailed some interesting facts:

* Nearly 50 million Americans, about 30% of the U.S. Internet population, visited blogs in the first quarter of 2005, up 45% from the same quarter in 2004.

* Of the 400 largest blogs observed, divided into eight categories, political blogs were the most popular, followed by lifestyle blogs, tech blogs and blogs authored by women.

* Compared to the average Web surfer, blog readers are considerably more likely to live in wealthier households and be younger. They also spend about 23 hours a week online, 10 more than the typical Internet user.

* Blog readers visit almost twice as many Web pages as average users and they are much more likely to shop online and typically spend about 6% more than other online shoppers.

* Blog readers are a market segment waiting to be tapped and many savvy retailers have recognized that. Multi-million dollar companies have set up blogs talking about their product or company, making consumers more aware of their brands. Blogs are a form of viral marketing, which means increasing brand awareness by getting people to spread the message to other users; blogs simply give you control over the message.
Blogs are one more marketing strategy available to the business world, especially small business, and more and more companies will take advantage of this new way to connect with customers and prospects.

Bev & Mike
Landfair Furniture + Design Gallery

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