Friday, August 24, 2007

Hammary to roll out first retail display format

Thomas Russell at Furniture Today, writes that Hammary will show new contemporary collection.
Hammary Furniture is rolling out a new retail display format for a contemporary style occasional and casual dining collection.

The 40-piece Modern Hammary collection includes cocktail, end and accent tables as well as dining pieces, a low profile room divider and a sofa, chair and ottoman. Finishes are black, ash and merlot.

The group features a variety of items and price points ranging from a $179 glass top cocktail to a $1,400 two-piece home entertainment console with wine storage.

Other signature pieces include a $249 cocktail and a short profile room divider on casters that retails for $399.

Many of the items are sized to fit into smaller homes. For instance, one cocktail is 44 inches long compared with the usual 50 inches. The group also has a 36-inch round cocktail, compared to the normal 38- to 40-inch range.

“There is a real premium here on scale, function and price point,” Huff said, noting that this is the first time Hammary has launched such a merchandising concept for retailers.
Landfair Furniture is proud to carry Hammary Furniture. Come see Hammary and more at our new location in the Pearl Design Center.

Bev & Mike
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