Sunday, December 30, 2007

Interior Designer Survey

I was shocked, only 4% of responding households used an interior designer in 2007!

Home Accents Today has published the Industry Report for 2007 about Interior Designers and the biggest reason households didn't use a designer: they wanted to decorate myself. The second biggest reason: too expensive.

The survey's meaning to me: designers and their organizations are not doing enough to educate the public on the value of their services and how using a designer can save money.

When I ask designers how they get new clients, many will say "word of mouth" and that is supported by the survey. Many respondents used a designer because the designer was on staff at the accessories or furniture store.

Once respondents used a designer, 85% would use a designer again.

At Landfair Furniture + Design Gallery, our specialty is working with designers and we are open to the public asking if they have a designer. If they do not have a designer, we find out if they are looking for help and we offer suggestions, to fit designers with the customer's needs.

Bev & Mike
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