Friday, March 20, 2009

The 3/50 Project



Cinda Baxter has come up with a great idea: The 3/50 Project.

“We ask consumers to think about which three stores theyʼd miss if they disappeared, then remind them to return there,” explains Baxter. “Shoppers have become so rooted in thinking about the essentials that theyʼve forgotten about the little gift store on the corner whose owner remembers their name.”

“Fifty comes from the idea that if even half the employed population spent a mere $50 per month in locally owned retail stores, those purchases would generate more than $42.6 billion in revenue,” she continues. “Thatʼs a huge impact for a relatively small investment.”

Which leads to a third number on the flyer, sixty-eight—the dollar amount that remains in a communityʼs economy for every $100 spent in locally owned stores. By contrast, only $43 per one hundred remains local when spent in national chains; little or no revenue results from online purchases.
If you are a retailer you can print a flyer that you can hand out to your customers, friends and acquaintances that explains the project and encourages them to support their local retail stores.

Bev & Mike
Landfair Furniture + Design Gallery
Follow us @landfairfurnitu
Post a Comment