Susan Dickenson writing for Home Accents Today says, "There will be more changes in how consumers shop and pay in the next three to five years than there were in the last 20."
"Retailers interviewed by Home Accents Today at this year's winter markets said social media, blogs, showrooming, HGTV's design shows and internet search engines have resulted in a much more knowledgeable consumer: "Today's tech-savvy shopper is smarter ... has more product and design information at her fingertips." She knows what you're selling, what it should look and feel like, and how much it should be selling for. She expects high quality, bargain pricing and convenience, and if she doesn't get it, she can broadcast her disappointment to her social media community."
A designer, we believe, must ask more questions, must be as knowledgeable as her clients, can't fake it, and must call on the experience of her sources to supplement her knowledge. We try to help you look like a hero to your client.