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In January 2004, Yvonne’s groundbreaking look at marketing to women online, “Dickless Marketing: Smart Marketing to Women Online” was published by print on demand company, AuthorHouse. In the book, Yvonne urges businesses to break out of the old Dick and Jane mindset of the 20th century and enter the new millennium where Jane is the gender with the power, the money, and the inclination to shop online. In fact, Jane not only shops for herself, her family, and her business, she often shops for Dick as his partner in business and at home.
Visit SmartMarketingtowomenonline.com to learn how to get this huge group of shoppers to your Web site to buy your products and services.
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