Thursday, March 31, 2005

Lip-Sticking and Smart Couple Online

On Monday we told you about Lip-Sticking. If you aren't reading it, you are missing some great marketing tips oriented to women on-line. Yvonne DiVita of Lip-Sticking surprised us by asking for an interview in Smart Couple Online You can see the result of that interview here.

Check out Yvonne's recent book to make your website female-friendly!

In January 2004, Yvonne’s groundbreaking look at marketing to women online, “Dickless Marketing: Smart Marketing to Women Online” was published by print on demand company, AuthorHouse. In the book, Yvonne urges businesses to break out of the old Dick and Jane mindset of the 20th century and enter the new millennium where Jane is the gender with the power, the money, and the inclination to shop online. In fact, Jane not only shops for herself, her family, and her business, she often shops for Dick as his partner in business and at home.

Visit to learn how to get this huge group of shoppers to your Web site to buy your products and services.

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