Monday, May 14, 2007

The $80 Tube of Toothpaste!

That's what good retailers like Costco and Target get for toothpaste, because you may have just stopped in for the toothpaste, but you bought impulse items that are strategically located around the store.
While few people would say they go to Target or Costco for pleasure, these retailers have gained an edge in luring people in for everyday products, and then enticing them to fill their carts with much more.

Welcome to the $80 tube of toothpaste, where a receipt ends up being far longer than the shopping list.
What can a small retail business learn from the big box stores? Your retail customers may walk in and say, I didn't know you were here and then on impulse walk out with a purchase because they derived pleasure from buying it.

In our store we have some items that look like a spilled wine glass. It always brings a chuckle and then the thought that this item would be great as a joke for that friend with light carpet or the white sofa.

Impulse items, the bubbles in the glass of good retailers.

Bev & Mike
Landfair Furniture & Design Gallery

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