Last market, buyers were shying away from long-established Rowe, reluctant to place orders with a company that had filed for bankruptcy protection and was widely believed to be looking at liquidation.Stefanie Lucas, named last week as president of Rowe, said that new product is available,
This market, the 60-year-old midpriced upholstery producer, acquired by a high-powered investment company with close ties to the furniture industry, is back in action with new money behind it and a whole new attitude.
including a collection in its Robin Bruce line from designers outside the industry, who were commissioned...to put a fresh face on Rowe’s offerings.Lucas said it helps to be a woman as president of Rowe, because she is a target customer of Rowe's marketing.
The designers, Silvano Banfi, Frank Zambrelli and Banfi Zambrelli, have designed for such fashion-forward companies as Judith Leiber, Calvin Klein and Coach. The group has never done furniture and approached the task like it was a big, empty canvas, Lucas said.
Landfair Furniture + Design Gallery carries Rowe, with its lower price point, as a complement to Sherrill and Duralee.
Bev & Mike