Monday, August 03, 2009

"Is It Home Yet?"

From Las Vegas and the World Market Center comes this announcement:
In an unprecedented initiative to unite and energize the $133 billion home furnishings industry, World Market Center Las Vegas, along with leading industry groups, is launching “Is it Home yet?TM” campaign.

The annual $20 Million marketing program aims to motivate and inspire consumers, by connecting people’s investment in their home, to the intrinsic and emotional value home d├ęcor and furnishings can add. September was chosen as the ideal launch window for this initiative due to consumers’ focused attention to their home, family and holiday planning, and because it marks the start to the critical fourth quarter retail sales period.

The campaign is targeted toward the household’s core furnishings decision maker— the ‘every woman’— who turns to the Internet as her number one source for information about the home, according to Market Research Insight data.

The goal of this campaign is to remind people that home furnishings helps shape the way we live, and that making an investment in what’s in your home is also a long-term investment in your family. The goal is to help make the old adage ‘home is where the heart is’ a palpable reality
Bev & Mike
Landfair Furniture + Design gallery
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